Cases

Bang & Olufsen: Designing for Longevity

Designing products for longevity has always been a focus at Bang & Olufsen and for nearly a century, this Danish luxury brand has refined and developed a unique approach to craftsmanship and design. Now Bang & Olufsen is challenging the industry to reverse the trend of increasing e-waste and decreasing product life-cycle duration through innovative product and software development. Bang & Olufsen wants to continue to push the boundaries of acoustic innovation, and the company’s ambition is to provide a lifetime of music and memories for customers by creating products that can last a lifetime and beyond.

About Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on bang-olufsen.com and in select retailers. The company employs approximately 900 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.

The Art of Recreation: Designing for Longevity

This year, Bang & Olufsen is showcasing a variety of its iconic sound and vision products for the home that exemplify the best in craftsmanship, timeless design and longevity. From the brand’s music systems and turntables of the past to the design of its modern wireless speakers, its new update to Beolink makes a generation of products across decades work seamlessly together, showcasing Bang & Olufsen’s commitment to longevity by providing timeless connectivity between the past, present and future.

  • 2021

    First Cradle to Cradle Certified Bronze Speaker in the Consumer Electronics Industry

  • 2020

    Recreated Classics Programme created

  • 1982

    Bang & Olufsen pioneered multiroom audio technology with the launch of Master Control Link

  • 1939

    First Master 39K Radio produced

  • 1959

    First Capri TV on legs on produced

  • 1972

    Beogram 4000 produced

  • 40

    years of Multiroom

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