Cases

DK Company: My Essential Wardrobe

A new fashion brand from the multi-brand company, DK Company, highlights the importance of creating a sustainable wardrobe. MY ESSENTIAL WARDROBE will focus on a sustainable production process and long-lasting styles, aspiring to change the buy-and-throw-away-culture. DK Company one of Europe’s leading suppliers of fashion and lifestyle brands for both men and women

MY ESSENTIAL WARDROBE

DK Company’s recently launched new fashion brand MY ESSENTIAL WARDROBE highlights the importance of creating a sustainable wardrobe. The brand will focus on a sustainable production process, but also on the relationship between people and their clothes. MY ESSENTIAL WARDROBE is going to create long-lasting styles, which the consumer can use for many years to come, hereby aspiring to change the buy-and-throw-away-culture. The brand aims to act responsibly towards the environment and to be a key contributor to the re-thinking of the whole fashion industry. Their product life cycle is connected with that goal so that the effort put into a product - design/production/transport is no longer than the product’s lifespan when used by the end-consumer. MY ESSENTIAL WARDROBE’S goal is to work with 75 % of sustainable fibers in their products by 2025.

About DK Company

DK Company is a Danish multi-brand fashion company, founded in 2001 by Jens Poulsen. Since then the company has developed into one of Europe’s leading suppliers of fashion and lifestyle brands for both men and women, including brands such as Ichi, InWear, and Matinique. With an efficient and cost-conscious supply chain, they ensure competitive prices throughout a wide range of fashion brands that appeal to customers all over the world and offer value for money and luxury for less.

  • 2001

    Founded

  • 23

    Number of brands

  • 2,200

    Headcount

  • 500 M

    Yearly turnover of approx (euro)

  • 250

    Retail stores in for example Denmark, Norway, Sweden, and Switzerland

Case contributor

Go to DK Company's website

Photo credit: DK Company