Cases

Roccamore: Bio-degradable high heels

With their first bio-degradable pair of high heels, Roccamore matches comfort with sustainability. The Mary Red is a new design by the Danish shoe manufacturer that makes comfortable high heels. The Roccamore products are scientifically validated to be 44 % better in comfort than regular heels, allowing women to feel comfortable and supported with every step.

Learn more about the philosophy and strategy behind the Roccamore brand.

For every pair sold, the company pleged to plant a tree.

The Mary Rey shoes, Roccamore's first bio-degradable pair of high heels.

Roccamore has always had a strong focus on sustainability

From the brand’s founding days, their shoes have been produced from the left-over materials of big fashion houses. Recently they developed and launched their first bio-degradable pair of high heels, the Mary Red. The leather used for the shoes is tanned without the use of metals and can decompose in nature after only six months, whereas the same process takes average leather about 25-40 years. Even the material of the shoebox is sustainable, and for every pair sold the company pledged to plant a tree. The shoe is named after the gardener and landscape designer, Mary Red, whose ideology of designing with respect for nature, and promoting the possibilities in working with the planet instead of against it, was an immense inspiration for the design.

Listen to Frederikke Antoine Schmidt, the founder and owner of Roccamore, who has been featured on the Danish podcast 'Sådan startede jeg', about how she started Roccamore (in Danish).

Listen to the episode 'Rebels in high heels' about Roccamore, on the Danish podcast 'Lægens ord…' with Imran Rashid (in Danish).

About Roccamore

Roccamore is a Danish shoe manufacturer that makes comfortable high heels. All shoes are designed in Denmark with founder and owner Frederikke Antoine Schmidt in the lead, and handmade in Italy. They are scientifically validated to be 44 % better than regular heels, allowing women to feel comfortable and supported with every step. Roccamore aspires to make women feel even more powerful, confident, and capable than they already are - by giving them beautiful, comfortable high heels to take on the world in. The company is based on the principles of transparency and opposes overproduction and waste. Instead, all products are released as limited edition and Roccamore focuses on establishing sustainable processes throughout their value chain.

  • 2014

    Founded

  • 27

    Headcount

  • +18.000

    Pairs of shoes sold in 2020

  • 64.000+

    Social Media Community

Case contributor

Go to Roccamore's website

Photo credit: Roccamore

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