Facts

Explore the footprints of the creative industries in Denmark

Danish creativity in numbers

The creative industries are important trade and export industries for Denmark, and they leave a significant imprint on the economy. In 2020, the industries employed 119,000 people, hereof 86,000 full-time and 33,000 part-time workers. With derived effects from other industries*, they created a turnover of €55.6bn in 2021.

Since 2012, the creative industries have reached an annual export growth of 6.6%. A large part of the turnover is generated through exports abroad, which in 2021 was just over €17.5bn.

Socio-economic footprints

Creative solutions significantly impact the Danish economy – both in terms of employment and economic footprints.

The circle diagrams illustrate the direct and derived effect in terms of employment in 2020 and revenue in 2021. The derived effects indicate how activity in the creative industries creates input and gives rise to activity in other professions and industries. For example, designers, architects or digital marketing agencies who provide services or consultancy for other sectors, thereby contributing to both jobs and growth.

*The derived effects are a projection of 2016 numbers calculated by Damvad Analytics.

Domestic sales and export

The pie chart illustrates the sizes of each of the creative industries in terms of revenue. The bar chart below specifies the revenue as domestic sales and exports calculated in billions of Euro for 2021.

The graph shows direct effect for the creative industries and does not include value added to other industries.

  • 77%

    of international turnover created by Danish architects is generated in Europe

  • 23%

    of employees within the Danish Design ecosystem is constituted of visual and graphic designers

  • 75%

    of Danish design professionals hold a formal design education

  • 200

    games are developed each year by Danish game developers, ranging from huge AAA titles to small mobile app experiments

  • 60%

    of all XR content in 2018 was made with the Danish game engine Unity

  • 2%

    of the collective Danish labour force are design professionals

  • 4th

    largest export industry in Denmark is fashion, when including footwear

Industry facts

Explore key figures for each of the creative industries.

Facts on Danish architecture

The graph shows export growth 2012-2021.

Key figures from the industry:

  • Revenue: €1,224m
  • Export: €135m
  • Workforce: 9,747

SOURCES

Statistics Denmark, 2021

Damvad Analytics for Growth plan for the creative industries, Ministry for Industry, Business and Financial Affairs, 2019