Design is an enabler across industries. From optimised medical instruments to new biodegradable packaging methods and improved urban spaces – good design-thinking is everywhere. With this Focus, we highlight the power of design-driven innovation. Through a collection of innovative cases, podcast, video portraits of creative frontrunners, and Danish design awards, we showcase how design can improve business models and create real impact.
Design as a human-centred driver
What if we let design-driven innovation lead the way for our quality of life? What if we let design-thinking be a cross-sectional approach?
Many Danish companies are already working design-driven. 54% of Danish companies state that they use design systematically in their business models. They report that working with a design approach has a positive impact and strengthen their products*.
Design-thinking is a human-centred approach. It is about creating meaningful, relevant, and profit-making products and services. Design-thinking pushes innovation by empathising with user needs, exploring options through playful prototypes, and redoing the process until reaching an impactful solution.
* Sources: Design Delivers 2018, DDC and Confederation of Danish Industry (DI)
Showcasing new Danish design in America
In the popular CBS tv-show America by Design, Ilene Shaw visits Denmark to explore the playful constructions of Danish design – from early childhood play at LEGO House to designing impactful solutions in the city.
The TV crew travels through Denmark to explore the playful cityscapes with design by JAJA Architects and Dissing+Weitling together with Chief City Architect of Copenhagen, Camilla van Deurs, showcasing how playfulness in design makes a difference for society at large through fun and engaging urban environments.
With insights from the Programme Director at the Danish Design Center, Christina Melander, the show invites the viewers to explore a range of creative design solutions from both TAKT, AirBird and inmutouch.com.
Design for better healthcare
Why do medical products for diabetes or ostomy patients need nice design? Because they reframe the experience for the users. By offering pleasant quality products that can help dilute taboos and create pride instead of embarrassment.
The Danish tradition for human-centred creativity is vital for developing impactful and user-based solutions so that healthcare can be a positive experience.
Danish Design Award promoting the impact of design
Celebrating the best design solutions and highlighting the many ways in which design can make a difference for our society, Danish Design Award is the major annual Danish design event.
Behind the Danish Design Award is the leading trade association Design denmark and Danish Design Centre. The partnership brings together the design industry and the entire country around an annual design event celebrating the difference design can make.
Although the Danish Design Award is a Danish design event, it is international in outlook and calibre, and the finalists and award-winning companies stand to reap considerable branding benefits, both in domestic and international markets, as well as a positive impact on employee motivation and export potentials.
Innovation is an ability to frame problems in a different way, come with solutions and make them real
Design to change the world
The best way to predict the future is to design it. That is the approach of Danish Index Project that works to redefine design from a commercially driven discipline to one that’s used to improve quality of life – for everyone.
Their Index Award biennale celebrates people, from far and wide, using design to solve the problems that matter. Since 2005, they have recognised some of the world’s most impactful and iconic solutions. From tiny tools that diagnose disease to environmental moonshots saving our most vulnerable ecosystems.
The Index Award isn't just about upholding great designs but about celebrating diversity, inspiring hope and, acting as a catalyst for groundbreaking innovation. Explore some of the many design solutions from the past year.