The green transition is a puzzle with many pieces, and the shift to a circular economy is acutely necessary - or by 2050, we will need three planets to sustain our present ways of living.
At its core, circularity is about refusing the linear take-make-waste model and replacing it with one that is regenerative by design. This means reducing, reusing, redesigning, and recapturing our already scarce resources.
Circularity must be more than just a buzzword or a short-sighted marketing strategy. We need it to be measurable, realistic, and approachable. But, most importantly, the circular society must be irresistible.
Danish frontrunners set the bar high for circularity across industries. From production screening tools and rentable furniture to recycled fashion and urban biodiversity – these companies develop valuable and attractive solutions that support a more sustainable future for us all.
Our circular future
What does a circular society of the near future look like? We believe that we need to figure it out together - because the future should be for all of us. Therefore, in collaboration with other ambitious actors within circularity, we would like to suggest a vision where we own fewer things, downsize our homes, and share communal spaces.
This short animation showcases a Danish take on how to accelerate the transition to the irresistible circular society.
If we cannot make circular things that are beautiful, no one will want them.
New European Bauhaus
As one in only five projects, our bid for an EU New European Bauhaus was chosen to pave the way in realising the EU mission of “100 climate-neutral and smart cities”.
With an outset in architecture, art, and design, we are eager to start developing and implementing new, innovative circular solutions across European cities to help address the challenges of climate change, biodiversity loss, and resource depletion.
To benefit us all, our partners and we plan to create an open learning environment with principles, methods, and guidelines to support the design of a future where a circular choice is irresistible.
Our bid was co-created and led by a steering group of The Danish Association of Architects, BLOXHUB, Danish Design Center, Danish Architecture Center, Creative Denmark, Confederation of Danish Industry, Molio, Realdania, Royal Danish Academy, and CHARTartfair.
Learn more about the project scope here.
If we want to succeed with our circular ambitions, then high quality is a very important starting point.
Explore the 'Designing the irresistible circular society' white paper
Good circular design is about developing technologies and products that limit material consumption, increase product lifespan and promote recycling.
Designing the irresistible circular society
What if we designed a society where circularity is a clear-cut choice, both in business models and for consumers?
Dive into our white paper ’Designing the irresistible circular society’ and discover even more circular cases fueled by creativity.