Let creativity drive sustainability
As the world recognises the importance of sustainability in everything from fashion to production methods, urban planning and furniture, the need for human-centred solutions is urgent.
If sustainability comes to be seen as a disturbance, a cost burden, or a barrier to business and human fulfilment, we will not come far. Instead, we need to creatively rethink most of what we do to make it more sustainable.
We need innovation in our approach to designing and producing products and services.
We need urban planning and architecture that will make cities greener and more liveable as they grow.
We need fashion, furniture, and design items that last longer, are produced sustainably, and embrace circularity.
We need movies, stories and visualisations that will help us make sense of the way the world is changing around us, and we need communication efforts that will create awareness and nudge all of us to move in a more sustainable direction.
The natural choice
Working out of a country that has a long and proven track record of sustainable policies and achievements as well as ambitious goals for the future, the creative industries in Denmark have a long tradition of responding to societal challenges and coming up with new solutions.
Creative professionals take a human-centric approach and ask: ‘How can we make living a more sustainable life something we want to do, rather than just something we have to do?’ If we can make sustainability more meaningful, more beautiful, more playful, make it save resources and create value, we can come a long way towards making the sustainable choice the natural choice.
Let us start a conversation about sustainability and how we can use creativity to get there.