Design is an enabler across industries. From optimised medical instruments to new biodegradable packaging methods and improved urban spaces – good design-thinking is everywhere. With this Focus, we highlight the power of design-driven innovation.
Design as a human-centred driver What if we let design-driven innovation lead the way for our quality of life? What if we let design-thinking be a cross-sectional approach? Many Danish companies are already working design-driven. 54% of Danish companies state that they use design systematically in their business models. They report that working with a design approach has a positive impact and strengthen their products*. Design-thinking is a human-centred approach. It is about creating meaningful, relevant, and profit-making products and services. Design-thinking pushes innovation by empathising with user needs, exploring options through playful prototypes, and redoing the process until reaching an impactful solution. * Sources: Design Delivers 2018, DDC and Confederation of Danish Industry (DI)
"Innovation is an ability to frame problems in a different way, come with solutions and make them real"
Showcasing new Danish design in America
In the popular CBS tv-show America by Design, Ilene Shaw visits Denmark to explore the playful constructions of Danish design – from early childhood play at LEGO House to designing impactful solutions in the city.
The TV crew travels through Denmark to explore the playful cityscapes with design by JAJA Architects and Dissing+Weitling together with Chief City Architect of Copenhagen, Camilla van Deurs, showcasing how playfulness in design makes a difference for society at large through fun and engaging urban environments.
With insights from the Programme Director at the Danish Design Center, Christina Melander, the show invites the viewers to explore a range of creative design solutions from both TAKT, AirBird and inmutouch.com.
