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Fashion

X-Ray Fashion: Using virtual reality to educate consumers about fast fashion
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Fashion

Accessible luxury & haute sustainability

Danish fashion is human-centred and designs for the way most people actually live: working long hours, being active outside, and going to meetings and social gatherings. Copenhagen is often considered the world capital of sustainable fashion.

Facts at a glance

Revenue: €10,557m // Export: €7,408m // Workforce: 19,642

Highlighted Case

X-Ray Fashion: Using virtual reality to educate consumers about fast fashion

The Danish Extended Reality (XR) design studio, MANND, has created an award-winning virtual reality (VR) documentary: X-Ray Fashion. The documentary tells the dark story of garment production in the fast fashion industry.

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ROTATE and REMAIN: Digital fashion in the metaverse
Digitalisation
Innovation
Partnerships
Sustainability
X-Ray Fashion: Using virtual reality to educate consumers about fast fashion
Sustainability
Digitalisation
Innovation
OUR SHIFT: Shifting the fashion with upcycling and activism
Innovation
Sustainability
Roccamore: Bio-degradable high heels
Innovation
Sustainability
DK Company: My Essential Wardrobe
Sustainability
hummel: Every green step counts
Sustainability
DFD: Tons of textiles given a new life
Innovation
Sustainability
Neutral: Mixing certifications for higher standards
Innovation
Sustainability
THE UPCYCL: Turning waste materials into good business
Partnerships
Sustainability
GANNI: Responsibility and the Copenhagen girl
Innovation
Sustainability
Dear Denier: Addressing post-consumer waste
Innovation
Sustainability
MINI A TURE: First Danish B Corp certified children’s wear brand
Sustainability
Son of a Tailor: Made to order. Made to fit. Made to last
Digitalisation
Sustainability
Woden: From waste product to sneakers
Innovation
Sustainability
Organic Basics: Building a regenerative organic cotton pilot project in Turkey
Partnerships
Sustainability
Minimum: Circular collection by recycling unsold styles
Innovation
Sustainability
WOOD WOOD: Promoting circularity within fashion
Innovation
Sustainability

Fashion

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Industry contacts

Lifestyle & Design Cluster
Lifestyle & Design Cluster (LDC) is a non-profit organisation supporting innovation and sustainable growth primarily in the small and medium-sized design, furniture and clothing companies.