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Woden: From waste product to sneakers

October 25, 2022

With respect for the environment and our surroundings, Woden takes a sustainable approach: REDUCE. REUSE. RECYCLE. They strive to constantly push the boundaries for how we construct shoes, focusing on giving our shoes a greener footprint.

Nordic fish leather

The fish leather that WODEN uses in all their sneakers is a waste product from the Icelandic fishing and food industry: an industry in which only 1% of the skin is used and the rest is destroyed. The fish leather, which comes primarily from salmon skins, is both hard-wearing and sustainable. This is due to the fish leather’s unique cross-fibre structure, which makes it up to 10 times stronger than calf leather. The fish leather is treated and tanned in Iceland using gentle and eco-friendly methods aided by Iceland’s natural hot springs. This tanning process produces 0% carbon emissions.

WODEN’s fish leather is sourced by Nordic Fish Leather Iceland, which holds an MSC certification to ensure that the fish leather derives from responsible fishing.

The MSC certification is used to assess whether a fishery is well run and sustainable. It is decided by an independent third party to guarantee transparency. This way, the fishing activity is managed with care to keep other species and habitats in the ecosystem healthy.

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WODEN is a Scandinavian sneaker brand with a focus on Scandinavian design values, high-quality natural materials and great value for money. The company believes in products and people, which is why their shoes are designed with care and produced by passionate and talented people. Fashion, functionality and anatomy are essential elements of the WODEN DNA, ensuring that our sneakers are meticulously designed for urban life.