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Creative industries

Communication design

Studio 28K: Reimagining storytelling in the digital age
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Communication design
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Communication design

Employ feelings to move minds

Communication design – encompassing advertising, branding, graphic design, typography design, packaging, and digital design – is one of the dominant design disciplines in Denmark by the number of employees and professionals. Developing brand loyalty, market share, employee satisfaction, and human behaviour through communication demands creative solutions.

Facts at a glance

Revenue: €2,647m // Export: €598m // Workforce: 17,623

Highlighted Case

Studio 28K: Reimagining storytelling in the digital age

In an age of information overload and doomscrolling, and where audience engagement is often measured by views, not by the quality or memorability of the content, Studio 28K collaborated with ESPN/Disney to create "Inside Carlos Alcaraz’s Game," a digital narrative exploring the journey of the 2023 Wimbledon winner. Through holistic design, Studio 28K aims to craft more engaging and memorable online stories that push storytelling boundaries.

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Communication design

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Industry contacts

Kreativitet & Kommunikation
Kreativitet & Kommunikation (Kreakom) is the Danish industry organisation for the communication and influence industry. They strive to create the best conditions for companies that work creatively and effectively to change attitudes, behaviours, and market shares.
Design denmark
Design denmark is the leading trade association for Danish design companies, representing the interests of more than 800 members. The association represents all design doers, thinkers and users in Denmark.
Danish Design Centre
As Denmark’s national design centre, the Danish Design Centre has a mission to promote the use of design in business and industry, to help professionalise the design industry and to document, promote and brand Danish design in Denmark and abroad.