Too Good To Go creates value through its B2C marketplace for surplus food. Here, businesses are connected with citizens who are able to buy this food and collect it at the end of the day. These users pay a small amount for a “magic bag” of food, worth three times the amount they pay.
The “magic bag” concept is significant because it addresses the reality of food waste in retail and food service – it is unpredictable and the businesses do not know exactly which items will be left. To address this challenge, each store has the flexibility to add whichever items are in surplus that day. This is food which businesses would have had to throw away despite being completely edible, so the small amount of money made on it goes straight to the bottom line.
More than 80.5m magic bags have now been saved from landfills, equal to 201.25m tonnes of CO2e.
Food waste is responsible for 10% of global GHGs. Reducing it is the single most impactful thing we can do to reduce global emissions.
In addition, Too Good To Go leads projects with businesses and public affairs to change date labelling and food waste legislation.
A Social Impact Company fighting food waste, the company was founded in Copenhagen in 2015 and its app is now the world’s largest B2C marketplace for surplus food, with more than 40m users in the app, who have saved more than 80m magic bags of surplus food from businesses on the platform.
Motivated by the huge impact food waste has on the planet, Too Good To Go goes further, running campaigns with global food producers to improve date labelling, change food waste legislation, and raise awareness of food waste amongst households. Too Good To Go is present in 15 European countries, across the U.S., and in Canada.
Notably, Too Good To Go works with Planetly to calculate and offset its carbon footprint, and to become Carbon Neutral +, and MyClimate, to calculate and accredit the amount of CO2e saved by each magic bag.