Global missions


Innovation is all about human needs. The Danish tradition of human-centred creativity is vital for developing impactful design, intelligent business models, optimisation of products, and meaningful experiences.

Let creativity drive innovation

The world needs innovation that puts human needs front and centre: new, beautiful products, intelligent business models, sustainable solutions, optimisation of products and processes, and meaningful experiences.

Creativity is a key factor in innovation, and the Danish tradition of human-centred creativity is more important than ever. A creative mindset builds bridges between technology and people.

For the last several years, the need for ‘STEM’ skills (Science, Technology, Engineering, Mathematics) has dominated the professional discourse. Now we’re hearing more talk about ‘STEAM’ skills – from research reports, the World Economic Forum, and the UN General Assembly. Adding an A for ‘Arts’ acknowledges that the hard sciences are necessary but not sufficient.

Creativity as enabler

Humans crave something out of the ordinary, something new. We need aesthetics, experiences, and user focus to create successful innovation.

Creative Denmark represents the creative industries in Denmark. We also represent the industries that work with creativity as an integral part of their products, services, and workflows. And we represent a public sector that traditionally is a progressive buyer of new solutions. Creative Denmark is a hub for everyone who views creativity as a key enabler across business categories - in Denmark and abroad.

Denmark has a strong tradition of employing creative thinking and professions to spark innovation. From service design in the public sector to creating circular product lifecycles, the Danish creative industries and professionals remain focused on innovation based on human needs, high quality, playfulness, and cooperation.

Let us start a conversation about human-centred creativity as an approach to innovation.

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