Since 1923 hummel has designed, produced, and marketed clothes and equipment for various sports as well as sneakers and leisurewear. Together with fashion designer Astrid Andersen, the two created a capsule repurposing hummel's archives of unused stock, advocating a future of more conscious consumption and reintroducing what would otherwise have become waste.
The two brands have collaborated on a capsule collaboration for autumn/winter 2020. hummel has a long history of supporting positive social change and under the creative direction of Astrid Andersen, the collaboration repurposes hummel's archives of unused stock, advocating a future of more conscious consumption and reintroducing what would otherwise have become waste. As a part of the most polluting industry in the world, hummel and Astrid Andersen continue to strive towards taking positive action and reforming the habits of the past.
Photocredit: Hans ZeuthenVideo credit: Craig Maddison/Madd Creative
hummel is a Danish sports manufacturer with a long history within the sportswear industry. Since 1923 the company has designed, produced, and marketed clothes and equipment for various sports as well as sneakers and leisurewear for both children, and adults. With the product categories team sport, footwear, kids, sports lifestyle and selected premium co-labs across 32 markets worldwide, hummel supports several projects, sports clubs, and prominent figures focusing on creating positive change. At hummel, they are determined to “CHANGE THE WORLD THROUGH SPORT”. For the brand, sport is more than physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.