With a strong sense of respect and responsibility for the planet and fellow human beings, AYTM wants to contribute to the sustainable development as much as possible. To accomplish this, the brand is a member of the UN Global Compact and is working with the ten principles of human rights, labour rights, environmental protection, and of course, anti-corruption.
AYTM also works in close collaboration with suppliers and believes that high quality is not just a matter of material but also of great artistry and partnerships. The brand, therefore, seeks specialized productions for each product. In addition, several of AYTM’s products are handmade, and each of these items are beautifully unique.
The story of AYTM begins in 2015 in Aarhus, the City of Smiles, and the roots of the brand are tightly anchored in Danish and Scandinavian design heritage. The creators behind the brand are the couple Kathrine and Per Gran Hartvigsen, who has successfully run the company Gran Living ApS since 2004. AYTM is a part of Gran Living as its own signature brand.
The AYTM collection was born to challenge design traditions, contributing to a new perspective through a more expressive and international approach to Danish and Scandinavian design. With this, the essence of every AYTM design is focused on high quality and exquisite details for an exclusive feeling, which creates long-lasting items in terms of functionality, uniqueness, and sculptural appearance.