Coloplast’s Luja range redefines continence care, offering better bladder health, and independence for users. As a winner of the Danish Design Award in 2024, Luja exemplifies the power design has to make life easier through user-centric innovation.



For intermittent catheter users, bladder emptying can come with discomfort, inconvenience, and health risks. The Danish company Coloplast has taken an important step to change that narrative. Luja is the only intermittent catheter (IC) with Micro-hole Zone Technology for both men and women. By replacing traditional eyelets with over 50 micro-holes for women* and 80 for men, Luja is designed to completely empty the bladder in a free flow1,2 and reduce the risk of UTIs3, one of the greatest challenges for IC users.
Luja™ stands out for its thoughtful design – discrete, ensuring ease of use and a feeling of confidence in intermittent catheterization for the users. It was developed through deep user involvement and a commitment to improve the individual’s experience. Its discreet, easy-to-use design supports self-care, while the innovative drainage solution enables worry-less catheterization2. Luja female, in particular, addresses an important unmet need for female users4 as its design enables no discomfort during catheterisation2, empowering women with a product that fits into daily life.
With Luja female, we have designed a catheter with both the environment and user in mind, in line with our ambition to balance the wellbeing of the people with the planet. Not only is it produced with reduced plastic usage and lower CO2 emissions compared to reference product**, it is also designed to reduce the risk of UTIs. This broader societal benefit, combined with the product’s elegant design, earned Luja female™ the Danish Design Award 2024 in the Better Health category. Luja™ is more than a medical device; it's a testament to how Danish design and healthcare innovation can facilitate wellbeing and make life easier for people with intimate health care needs around the world.
Luja’s industrial design maintains a thoughtful discretion appropriate for its medical purpose, while its user-centric approach demonstrates attention to real-world needs, proving that medical devices can be both highly functional and elegantly designed.

Coloplast develops products and services that make life easier for people with very personal and private medical conditions. The company makes intimate healthcare solutions within the fields of Ostomy Care, Continence Care, Wound & Tissue Repair and Interventional Urology. Coloplast is a prime example of the human-centred approach that is central to the Danish creative DNA: To put user needs at the front and centre and build products that improve the quality of life for end-users.