Global missions

Quality of life

When it comes to living well, Denmark does have it all figured out. Processes and technologies developed or tested here set trends internationally as more people around the world expect better balance, more influence, and not least defined agency as individuals, citizens, workers, and consumers.

Let creativity drive quality of life

As the world population grows and livelihoods improve, more people turn their attention from simply getting by to aiming for a higher quality of life. And when it comes to living well, Denmark is recognised time and again in global surveys.

Year after year, the Danes rank in the top 3 of the UN’s World Happiness Report, and Copenhagen has been named the World’s ‘Most Liveable City’ several times by Monocle magazine. A part of the explanation for these results stems from the role creative solutions play in Danish society.

In Denmark, you will notice how almost everything is designed aesthetically and functionally. Good design, great architecture, and access to quality furniture or the arts is not reserved for wealthy individuals or corporations. Everyone –from small children in kindergartens to patients in hospitals – can benefit from solutions, objects, and systems that are beautiful, well-thought-out, and designed for ease of use.

Sharing the Danish way

There is a strong international outlook among Danish architects, fashion brands, furniture brands, and industrial products within everything from healthcare devices to playground equipment, design professionals, TV series, gaming apps, and musicians. In that way, the Danish market often functions as a toolbox and a testing environment for new solutions that can be adapted for the global market.

The ‘Danish quality of life’ can be adapted to any local setting. Danish furniture classics are found in homes, corporate headquarters, and cultural institutions all over the world. LEGO is popular among children everywhere. Copenhagen-style bikepaths are being constructed in more and more cities across the globe, and several global landmarks are designed by Danish architects.

Danish creative solutions are ingenious and meant to be shared. Like fashion that will work for both a bike ride and a board meeting. Architecture that gives back to its surroundings and makes cities more liveable. Medical devices that let patients live a more pleasant life and avoid stigmatisation. Design processes involve users and result in human-centred products.

The Danish approach to creativity is about listening to and delivering something for the people who will use the product, building, or solution. It is about insisting on your values and letting them define how you approach new technologies and challenges.

Let us start a conversation about quality of life and how we can use creativity to improve it together.

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