Cases

hummel: Every green step counts

Since 1923 hummel has designed, produced, and marketed clothes and equipment for various sports as well as sneakers and leisurewear. Together with fashion designer Astrid Andersen, the two created a capsule repurposing hummel's archives of unused stock, advocating a future of more conscious consumption and reintroducing what would otherwise have become waste.

Watch the video documentary about Astrid Andersen x hummel - Creating the repurposed capsule collection.

EVERY GREEN STEP COUNTS

Collection celebrates hummel and Danish fashion designer Astrid Andersen's joint commitment to doing more, doing better, and doing it now.

The two brands have collaborated on a capsule collaboration for autumn/winter 2020. hummel has a long history of supporting positive social change and under the creative direction of Astrid Andersen, the collaboration repurposes hummel's archives of unused stock, advocating a future of more conscious consumption and reintroducing what would otherwise have become waste. As a part of the most polluting industry in the world, hummel and Astrid Andersen continue to strive towards taking positive action and reforming the habits of the past.

Watch the Astrid Andersen x hummel collection come to life.

About hummel

hummel is a Danish sports manufacturer with a long history within the sportswear industry. Since 1923 the company has designed, produced, and marketed clothes and equipment for various sports as well as sneakers and leisurewear for both children, and adults. With the product categories team sport, footwear, kids, sports lifestyle and selected premium co-labs across 32 markets worldwide, hummel supports several projects, sports clubs, and prominent figures focusing on creating positive change. At hummel, they are determined to “CHANGE THE WORLD THROUGH SPORT”. For the brand, sport is more than physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion, and beliefs.

  • 1923

    Founded

  • 140

    Headcount at hummel HQ

  • 700

    Headcount globally

  • 1.361

    Billion DKK turnover in 2019

  • 110.4

    Million DKK EBIT in 2019

  • 2

    Billion DKK turnover goal in 2023

Case Contributor

Go to hummel's website

Photocredit: Hans Zeuthen
Video credit: Craig Maddison/Madd Creative

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