Serious Games Interactive: Harnessing the potential of games for a greater good

Games are a very potent and versatile tool. To best harness its potential, start by understanding the challenges addressed: Knowledge deficit (serious games) or behavioural problem (gamification). Games can address both challenges, but it is done quite differently.

In this short video meet Simon Egenfeldt-Nielsen, founder and CEO of Serious Games Interactive who has a vision to change the world. Serious Games Interactive utilizes digital and hardcopy gamification to support e-learning in companies and schools.

Harnessing the potential of games for a greater good

Serious Games Interactive bringes a unique competence mix to the table and facilitate a strong co-creation process with subject matter experts and practitioners. The co-creation approach is founded in our pragmatic 3P mindset, where it's important to combine Poetry, Plumbing and Piracy. The co-creation process has been perfected over 15 years and focuses on developing both the new ideas (poetry), the actual solution (plumbing), and making it work in the wild (piracy). The co-creation process revolves around a theater metaphor making it tangible and approachable for all stakeholders. During a handful of workshops, we construct the different game elements and slowly build up the ‘play’.

Anniversary video where you can take a journey through the versatile approach to use games for learning and change

About Serious Games Interactive

Serious Games Interactive is a Danish research-based developer of serious games and learning with 15+ years of experience. They see games as a powerful language that can shape the world and how people learn. They consist of a full-service team that works closely with the customer all the way from the first requirements to the final solution - and beyond.

  • 14


  • 2006


  • +10

    million players have used their games over the years.

  • 200+

    solutions developed over the years.

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