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Wild Studio: Does plastic have a soul?

Nobody likes plastic. It is a symbol of cheapness, waste and overconsumption. That is what made Wild Studio want to work with it: the challenge of reversing the perception of the material through design.

Does plastic have a soul?

Wild Studio asks how mountains of waste and floating islands of plastic can be seen instead as a colourful, precious raw material just waiting to be collected and turned into something new.

In designs by Wild Studio, the former life of the material is visible on the surface like a beautiful reincarnation of something already part of our lives. The studio proposes that the closer the process of recycling is to a user’s own life and body, the more it adds value to the material. Each shred of used plastic contains a story of human life, like the toothbrush, the shampoo bottle and the ice cream box. “We give it soul through our own stories,” says Wild Studio.

Wild Studio is uniquely placed in terms of collaborations with a closed-loop agenda and functions as the design link between the industry, the consumer and the contributor. The loop enables municipalities, institutions and larger companies to integrate their waste strategy with Wild Studio’s design concept. In collaborations, they are able to tell unique stories from each place. Imagine having signature outdoor furniture in a university courtyard made from plastic waste from the laboratories inside? It is a new opportunity to strengthen identity through recycling.

About

Wild Studio is a Copenhagen based design studio creating poetic and sustainable design for children and adults. Their design is universal and multifunctional. Sustainability, function and aesthetics are equally considered throughout the whole process. Wild Studio adds colour and playfulness to one's surroundings while offering an environmentally sustainable alternative. Wild Studio works with the challenge of reversing the perception of the plastic material through design and approach. Plastic is the symbol of everything cheap, of waste, of overconsumption.

Wild Studio is uniquely placed in terms of collaborations with a closed-loop agenda. They are the design link between the industry, the consumer and the contributor. The loop enables municipalities, institutions as well as bigger companies to integrate their waste strategy with Wild Studio’s design concept. Imagine having signature outdoor furniture in a university courtyard, made from plastic waste from the laboratories inside. In collaborations, They are able to tell unique stories from each place. It is a new opportunity to strengthen identity through recycling.

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