Promus: A year dedicated to music

A year dedicated to music

In 2020, a group of key  actors from the music scene in Aarhus joined forces to dedicate a whole year  to music. They formed the association Music City Aarhus 2022, which is run by Promus.  

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The goal was to strengthen the city’s cultural  identity and sense of community, create shared musical experiences for the citizens of Aarhus, and support and develop the local music industry and  artists.

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As the COVID pandemic  struck and brought the entire music industry to its knees, the initiative gained  another goal: to restart the music- and cultural life for citizens, businesses,  and people in the music industry after the COVID crisis.

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Music City Aarhus 2022 was launched on the 26^th  of March 2022, under the title ‘Let’s Come Together’, with several music  activities and events around the city and a big concert where some of the  most prominent local artists performed.

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Since then, Music City Aarhus 2022 has supported more than 200 vastly different events, primarily  focusing on supporting the city’s talent pool and growth layer. In  close cooperation and with backing from foundations and the City of Aarhus, over 2 million euros has been given in support for concerts and festivals.

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Today, the initiative is  still working to foster collaborations across music, business, and municipalities to benefit the entire city of Aarhus.

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